I don’t believe there is any question that when DAM and workflow automation techniques are properly applied that they can generate significant productivity improvements which save organisations a lot of money. Anyone who uses this marketing tactic, takes on the risk that they might at some point get asked to really prove any statistics by sceptical finance managers eager to find an excuse to avoid spending any money. My co-contributor, Ralph Windsor wrote an article for CMSWire last month where he discussed these fantasy ROI calculations that some in the DAM industry are fans of and I have noted this issue myself too in the past. “ and can also cut the amount of time a creative employee spends on low-value tasks by several hours per week” The following sentence is more plausible: That reminds me of the phrase, “86% of statistics are made up on the spot”. “ The features of Zoom Workflow increase efficiency and reduce costs: integrating Zoom Workflow with the Zoom DAM features can reduce project turnaround times by approximately 50 percent when compared with conventional DAM solutions.” There are a few more dubious claims in the PR, such as: Zoom certainly isn’t the only product that offers these type of features, however, I will allow them this indulgence as most prospective users will either suspect already that this is unlikely, or find out within a few minutes of perusing the feature lists of competitor products anyway. One of the major roadblocks our customers experience is managing a highly iterative workflow process. Zoom is the only solution that provides an iterative workflow engine that integrates traditional digital asset management, asset versioning, and business analytics - written specifically for the creative professional.” “ The introduction of new Zoom Workflow features demonstrates evolphin’s continued commitment to addressing the pain points of the creative workforce. The ‘boss quote’ (delivered by the CTO, Rahul Bhargava, on this occasion) is: Project centric asset organisation and management capabilities.Reporting and dashboards that can use the workflow metadata.Process integration with third party applications.“Auto task” feature (which sounds like what some might refer to as ‘triggers’ or ‘hooks’) where jobs like asset manipulation, email notifications can be initiated.The new features are centred around workflow and automation in particular:
One of our featured DAM vendors, evolphin, announced an update to their product, Zoom.
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